Kireina

Named after the Japanese word for ‘pretty’ and ‘beautiful,’ Kireina offers stylish, feminine wardrobe essentials that are designed to elevate your look and make you feel your best.

Featuring unique prints, thoughtful detailing and quality wearable fabrics, our collections balance contemporary styling with practicality to make everyday dressing a pleasure.

Guided by honest feedback from real women and a desire to make seasonal wardrobe upgrades as fun and painless as possible, founder Sarah has created a thoughtful selection of flattering fashion essentials that could offer busy women an instant wardrobe refresh – elevating their everyday style while still being practical enough to not get in the way of work, motherhood or real life.

Stylish, pretty and practical – it’s that easy.

26 products

Gwyneth Coat

Regular
$399.90
Sale
$399.90
Regular
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Rye Blanket Stitch Coat

Regular
$329.90
Sale
$329.90
Regular
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Etta Coat Blue Plaid

Regular
$399.90
Sale
$399.90
Regular
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per 

Mabel Knit

Regular
$209.00
Sale
$209.00
Regular
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Elsie Knit - Khaki

Regular
$199.00
Sale
$199.00
Regular
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Alexa Knit

Regular
$209.00
Sale
$209.00
Regular
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Rose Jean - Sun Bleached

Regular
$189.00
Sale
$189.00
Regular
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Ella Blazer Indigo

Regular
from $189.00
Sale
from $189.00
Regular
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Joni Skirt - Indigo

Regular
$189.00
Sale
$189.00
Regular
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per 

Marcelle Jean - Indigo

Regular
$189.00
Sale
$189.00
Regular
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per 

Farrah Jean - Indigo

Regular
$199.00
Sale
$199.00
Regular
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per 

Beatrice Blouse

Regular
$229.00
Sale
$229.00
Regular
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Stella Jean - Baja Blue

Regular
$189.00
Sale
$189.00
Regular
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Montana Western Shirt

Regular
$189.00
Sale
$189.00
Regular
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per 

Eva Trench Coat

Regular
$199.00
Sale
$199.00
Regular
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per 

Freya Jean - Mid West

Regular
$189.00
Sale
$189.00
Regular
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Freya - Sky Blue

Regular
$189.00
Sale
$189.00
Regular
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Save 40%

Gwen Jacket - Ivory

Regular
$159.00
Sale
$159.00
Regular
$265.00
Sold Out
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per 

Vacay Jean - Raw Hem

Regular
$189.00
Sale
$189.00
Regular
Sold Out
Unit Price
per 

Veronica V-Neck Tee - Multiple Colours

Regular
$69.00
Sale
$69.00
Regular
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Skyla Jean - Ecru

Regular
$189.00
Sale
$189.00
Regular
Sold Out
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per 

Ruby Bag

Regular
$159.90
Sale
$159.90
Regular
Sold Out
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per 

Freya Jean - Waterfall

Regular
$189.00
Sale
$189.00
Regular
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per 

Rose Jean - Black

Regular
$189.00
Sale
$189.00
Regular
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per 

Frankie Jean - Waterfall

Regular
$169.90
Sale
$169.90
Regular
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Rose Jean - Ecru

Regular
$189.90
Sale
$189.90
Regular
Sold Out
Unit Price
per